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Brief: With minimal changes to the existing DanceBAN logo, take the brand to a more sophisticated level, reflecting the professional and passionate drive of the school's principals. The brand illustrates the exploration of movement and challenges one to think beyond a linear understanding of dance. DanceBAN (Ballet Academy Northside) offers a variety of classes designed for students of all ages and disciplines – from the casual student looking for recreation and exercise, to the serious student who is aspiring to a professional career in dance.