Fitzy

Brief: Branding for a designer and creator of bespoke industrial items. The focus is on playfulness with nuances of the northern beaches culture of Sydney and a nod to the 70s. The brand is applied to garment tags, bespoke Jeans, and a broad range of industrial design solutions mostly concentrated around ocean sports. Appropriate labeling is currently being developed to suit a wide array of applications (from welding to fabric).