pOp

Brief: Create a happy, energetic and welcoming brand for a growing community of friendly paddlers. "Paddling’s Our Passion." It’s all about starting the day in the best possible way with like-minded paddlers. The friendly group initially came together on Narrabeen Lagoon, on Sydney's Northern Beaches and since then the love has spread much further; creating a sense of belonging to something good for the soul. There have even been pOp sightings in Hawaii and Japan! The brand has been applied to stationery, social media, marquee signage, screen-printed t-shirts, hoodies, stickers, woven labels, towels and boat socks.